William Atsushi Bailey
Creative Producer & Strategist
EN|日本語
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Case study · Live broadcast · 2021–2024

Gran Turismo World Series

Four seasons on the world championship broadcast for Gran Turismo: keeping a two-show day on time, and giving viewers a reason to care before every start.

Call me ifyou need a live show that runs to the second and still tells a story.
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RoleAssociate Producer
Stories Team Producer
EVS Director (some shows)
Years2021–2024
A driver lifts the trophy under falling confettiWorld Series 2024
The show

A world championship that has to work as live TV

The Gran Turismo World Series is Gran Turismo’s official world championship. Each live event is two shows on one day, the Nations Cup and the Manufacturers Cup, streamed on YouTube, Twitch, the Gran Turismo website and inside Gran Turismo 7.

Sim racing is fast and technical, and easy to lose track of. The broadcast has to run on time for the people in the venue, and tell the audience at home who these drivers are.

I worked on the broadcasts from 2021 to 2024, including the 2024 round in Tokyo, which sold out Theater Milano-za in Kabukicho Tower.

With fully Japanese crews on set, I was the bilingual link between them, the broadcast team and the European events team, so nothing got lost between languages.

A race lasts minutes. The reason to care has to arrive before the start.
My part · three roles on one show

The run of show

As associate producer, I built the run of show: every segment, cue and handover on one timeline, so each department knew what was live and what came next.

Keeps the broadcast on time

What’s at stake, as it happens

As producer of the stories team, my job was to find what each driver had riding on the day and tell it while the show was still unfolding. I interviewed drivers before and between races, and turned those moments into the shoulder content that aired between them, so by the next start viewers knew who they were cheering for, and why it mattered.

Gives the audience a reason to care

Directing EVS

On some shows I was also EVS director. It was an asset-heavy broadcast, so I called which replay or package was coming next, and when, so the operators were always a step ahead.

Keeps the replays in step with the race
Drivers lined up on stageDriver introductions
A driver with the trophyThe trophy moment
Drawing of William in a headset with the run of show
The series規模
4 seasons

World Series broadcasts I worked on, 2021 to 2024

2 shows

Nations Cup and Manufacturers Cup, live on the same day

Sold out

Tokyo 2024, Theater Milano-za, Kabukicho Tower

The run of show keeps a broadcast on time. The stories give people a reason to watch it.
Credits
Production: Boombox Group ↗
Based in
Tokyo, Vancouver. Working in English & 日本語
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