Creative Producer & Strategist
EN|日本語Writing
Essays on Substack, posts on LinkedIn, and soon video, on how ideas travel across cultures, markets and media. Mostly about Japan, creative strategy and the business of adaptation.
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Series · On Substack
The Ikigai Deception
A series in ten parts
Ikigai is a word the world now recognises, but its meaning shifted on the way. In the West it was laid over a European diagram and became something else. This series traces the history of the word and of the diagram, then rebuilds it to answer the criticisms I have of both.
01The DeceptionRead ↗
02The FloorComing
03What You WantComing
04Your WorldComing
05BelongingComing
06MovementComing
07The WindComing
08One Source or ManyComing
09The Operating ManualComing
10The Edges & the ReturnComing