State of Play 日本
PlayStation’s global showcase, rebuilt for Japanese viewers, with voice actor Yuki Kaji as host. It’s the clearest example of the work I do now.
State of Play is PlayStation’s regular showcase of upcoming games. State of Play 日本 is an edition made for Japan: a Japanese-language show hosted by voice actor Yuki Kaji, focused on games from Japan and Asia. It aired in November 2025 and returned in September 2026.
I worked on both editions as creative producer and strategist, with Sony Interactive Entertainment, PUSH Japan in Tokyo and Off Base in Los Angeles. I worked directly with the international teams and with the studios presenting their games, across shoot planning, set and show design, transcreation, talent and tone of voice.
▶Show 1 · November 2025
▶Show 2 · September 2026Both shows on PlayStation’s official YouTube channel.
Shoot planning
Planning the shoot so a global format could be made in Tokyo, on time.
Set and show design
A set and a show flow made for a Japanese audience, not adapted from another one.
Transcreation
Script and on-screen words written for Japanese viewers, rather than translated.
Talent and tone
Input on casting, and a tone of voice that felt like PlayStation and felt Japanese.
PlayStation brought it back for a second edition in September 2026.
The project is under NDA, so the numbers stay private.
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